Short form content makes makeup products and styles go viral. It can be hard to keep up with acquiring all the newest products for executing all the trendiest techniques.
But good makeup isn’t just for influencers, and it doesn’t require buying all new products. Fenty bestsellers can create versatile, stunning looks with fewer far fewer products. Quality over quantity is makeup re-infented.Fenty: Makeup Re-Infented
Iconic Influencer Inspiration
We’ll send a PR package with limited products to influencers, challenging them to recreate an iconic look using only what’s provided and inviting their audience to join the challenge.
Print/OOH
Red Carpet Ready
We’ll host a red carpet stunt with a portable makeup studio, showcasing our versatile products in areas where makeup matters most but is rarely asked about.
ChatBot
We’re introducing an extension to Fenty’s website AI chatbot that generates makeup looks based on entered products and occasion.
Community Re-InFented
We’ll identify local communities in need of a makeover and use paint color corresponding to a Fenty product.
AD: Andrew Day, Jen Saxenian