When people hear “silent but deadly” they think of gas. But colon cancer? That’s also “silent but deadly.”
That’s why we, at Bush’s Beans, the #1 promoter of “silent but deadly” gas, are focusing on colorectal health during the most explosive sports event of the year: March Madness.
National Colonoscopy Day
Bush’s Beans is declaring the first Thursday of March Madness as “National Colonoscopy Day,” with the announcement dropping during the CBS Sports Classic college basketball doubleheader in December. The timing is no coincidence—it's a playful but purposeful nudge for men to get screened, and give them the day off work to watch March Madness.
Microsite
Bush’s Beans will launch a microsite to make finding a colonoscopy appointment simple, no matter your location or insurance. Book a colonoscopy through our site? You’ll get a doctor’s note personalized just for you.
Tailgate Truck
We’re hitting the tailgates with our Bush’s Beans food truck experience. We’ll have colorectal cancer survivor and renowned chef, Thomas Lents, cheffing up the ultimate bean cuisine, while we inspire you to schedule your next colonoscopy.
Jumbotron
Beans & Brackets Final
Throughout March, we will celebrate the fight against colorectal cancer and keep the momentum going with a Final Four watch party.
AD: Hailey Cooper, Nikki Leddi