Kraft Mac & Cheese is aiming to become the ultimate gamer snack
drop. hide. heat.
We noticed that in the first 5 minutes and 15 seconds it takes for the first storm circle to close, over half of the players are eliminated. Since the Kraft Big Cup only takes 3 and a half minutes to cook, we introduced a new behavior for people to hide and heat their Big Cup.
Influencers
To start a grass root campaign, we’ll partner with the most popular Twitch streamers to get the ball rolling.
IShowSpeed (37 Million subscribers) Kai Cenat (12.3 Million Subscribers) Jynxzi (4.53 Million Subscribers)
