Something Stinks
Diaper rash isn’t just a parenting problem—it’s a business model. Big Diaper knowingly causes the issue with plastic-lined products—then profits off the creams that treat it. Kudos is here to break the cycle with 100% cotton lined diapers that actually care about your baby
OOH
From changing station ads to the baby aisle in stores, we’re raising awareness by showing up in places young parents frequent most.
Print/Social
Microsite
All of our ads will have a QR code that will take users to our microsite to expose them to the corruption.
Activation
"Secret Agents" will pass out the covert information about "Big Diaper" to parents in high traffic areas for children.
CW: Evan Touhy
AD: Camryn Brennan